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From timeless beauty like as Melina Mercouri and Maria Callas to contemporaneous stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing wonderful ladies. But what is it about continental charms that makes them consequently alluring? Is it their abundant history and happy lifestyle? Or is it their intrinsic natural beauty?
The answer to these questions could include major implications for the extravagance business. As the country’s pleasure creators struggle to make a gain in style, they’re looking to boost sales and profitability by expanding into charm. According to a Mckinsey report, scent and cosmetics are a “flagship” company that can drive growth in many other categories for extravagance brands.
But the technique is not without dangers. The packed class can be difficult to crack. And the divisions of a brand often do n’t speak to each other, making https://womenandtravel.net/dutch-women/ it difficult to create integrated marketing and communications campaigns.
The scenario of Burberry, which took its splendor firm in- residence under former Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the agency’s registration arrangement with Interparfums Sa, which held the permit for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 percent on Sept. 6. Kering’s purchase of Creed at a 14- occasions income three in October also made investors sit up and take notice.
